Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics.
The episode also covers the benefits of buying lists, including fast access to potential fans and targeted reach, as well as best practices for ensuring compliance and engagement. However, Neisser warns of the potential downsides, including data quality issues and uncertain ROI. He emphasizes the importance of building an organic list as a priority.
Takeaways
- Buying a list can expand your reach.
- Fast fan base with purchased lists.
- Work with a reputable provider.
- Data quality can be unpredictable.
- Low engagement and deliverability issues.
- ROI is going to be uncertain.
- Buying a list makes sense for one-time events.
- Gradually warm up the list.
- Quality beats quantity every time.
- Building organically should be priority number one.
Chapters
00:00 Introduction to Buying Email Lists
01:11 When to Consider Buying a List
06:51 Benefits of Buying a List
07:19 Best Practices for Buying a List
09:39 Cons of Buying a List
14:23 Main Takeaways and Conclusion
Interested in buying a list and want recommendations - email jeremy@sportsmarketingmachine.com.
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