Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you’re not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.
🧠 Takeaways
- Retargeting helps you re-engage warm, high-intent audiences who didn’t convert the first time.
- Website visitors from the past 3–7 days are your best bet for quick wins.
- Use exclusion lists to avoid showing ads to past ticket buyers—save budget & reduce fatigue.
- Social media engagers (likes, shares, comments, video viewers) are great to retarget within 7–14 days.
- Set up rolling audiences to keep campaigns automatically refreshed.
- $5/day budget can go a long way when ads are highly targeted.
- These tactics work best during your season when web traffic is high.
- Big brands do this daily—you can too, without a big budget.
- Combine retargeting + exclusions + time window for highest ROI.
🔊 Sound Bites
"If you're spending $35 a week to stay in front of high-intent fans—that's worth it."
⏱️ Chapters
00:00 – Intro to Retargeting
01:12 – Website Visitors: The Most Valuable Warm Audience
03:46 – Creating an 8-Day Retargeting List
06:10 – Building Your Ad & Excluding Ticket Buyers
08:48 – Social Media Engagers: Likes, Shares & Views
11:36 – Why Timing (3–7 or 10–14 Days) Matters
13:22 – Recap & How to Test for Just $5/Day
Watch the tutorial on Youtube
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