Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
115 - “We Miss You”: The Email That Brings Fans Back
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.
With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email strategy — a personalized outreach approach that leverages existing data to re-engage past buyers.
Forget the generic newsletter blast. This strategy is all about 1:1 connection: short, simple, text-based emails that feel like they’re written just for them. Jeremy shares tips, templates, and timing advice to help you set up a campaign that feels authentic and drives results.
Whether you're in-season or planning ahead, this episode gives you a repeatable, high-ROI tactic you can launch fast.
Top Takeaways
- 85% of single-game buyers don’t come back — but they’re still your warmest leads.
- Personal > Polished: A personal email that looks like it came from a rep gets opened. A newsletter? Often ignored.
- No fancy graphics required: Keep it plain text, use their name, and mention the game they attended.
- Timing is key: Don’t wait until they forget — follow up when the memory is still fresh.
- Set up audience segments: Group buyers by game, seat type, or date for stronger messaging.
Episode Chapters
- 00:00 – Why Single Game Buyers Don’t Return
- 03:40 – Personalization Beats Automation
- 06:15 – What to Include in a ‘We Miss You’ Email
- 09:10 – Segmenting Your List for Better Results
- 11:55 – How to Set This Up Quickly (Even Without a CRM)
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