Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
120 - What We Are Building - Be A Beta Tester
In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing.
➡️ Fan Feedback Tool:
Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Google Forms by segmenting responses by fan type, age, zip code, and behavior — giving marketing teams actionable insights instead of generic feedback.
➡️ Sponsorship Management Tool:
Tired of managing partnerships with 10 different spreadsheets? Jeremy introduces an all-in-one Sponsorship Dashboard that organizes contracts, asset tracking, proof-of-performance photos, tasks, and more — eliminating chaos and enabling teams to deliver partner ROI with confidence.
Whether you're a marketer drowning in data or a partnership director juggling Google Sheets, this episode shows there's a better way.
💡 What You’ll Learn:
- Why traditional fan surveys are missing the mark — and how to fix them
- The power of survey logic and segmentation to reveal deeper trends
- How survey feedback becomes business intelligence when structured right
- What’s broken in most teams’ sponsorship management systems
- How a centralized dashboard can replace 5+ spreadsheets and save you time
- Why end-of-season panic over proof-of-performance reports can now be avoided
🔧 Tools Discussed:
- Dynamic Fan Survey Dashboard
- All-in-One Sponsorship Management Platform
✅ Take Action:
If you'd like beta access to either tool — or you're just tired of managing your season in spreadsheets — reach out to Jeremy directly jeremy@sportsmarketingmachine.com or visit sportsmarketingmachine.com to schedule time to see a demo.
📣 Let’s Connect:
Subscribe & Review: If this episode sparked a new idea or solution for you, be sure to subscribe and leave a quick review — it helps the show grow and reach more sports marketers.
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