Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.
Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.
💡 Key Takeaways
- Creating video content isn’t optional anymore — it’s essential for effective paid ads.
- Warm audiences with video = lower CPMs and higher conversion rates.
- Retargeting video watchers boosts ROI dramatically.
- Use highlight reels and event recaps to re-engage past ticket buyers.
- Organic content that performs well should be amplified with paid dollars.
- Fans don’t buy tickets — they buy experiences. Show the experience.
- You don’t need fancy equipment — just start filming.
Sound Bites
"People buy experiences, not tickets."
"Create more video content — your ads will thank you."
"Warming the audience makes everything cheaper and easier."
Chapters
00:00 – Why Video Matters More Than Ever
02:42 – Using Video to Warm Up Cold Audiences
05:59 – Lowering CPMs Through Smarter Targeting
08:47 – Re-Engaging Past Buyers with Video Highlights
11:34 – Key Takeaways + Simple Video Ideas for Teams
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