Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, you’ll walk away with ready-to-run ideas you can launch in your own market.
Key Topics Covered
- The “cross-audience moment” and how to find the perfect local partner to expand your reach
- Why showing the human side of your players builds deeper fan connections
- Creating quirky, unexpected moments that fans can’t help but share
- Real-world examples: zoo ice cream shifts, player-chef cook-offs, and mascot mechanic makeovers
- How to turn attention into actual ticket sales with bundles, opt-ins, and QR codes
- Audience verification tips to ensure partnerships drive local results
- Balancing creative activations with bottom-line sales goals
Timestamps
00:00 – Why the Taylor & Travis podcast moment matters for sports marketing
01:33 – Lesson 1: The power of cross-audience partnerships
05:55 – How to bundle game tickets with partner offers for bigger impact
06:21 – Lesson 2: Showing your players’ human side
08:44 – Player-chef cook-off activation idea
10:57 – Lesson 3: Give fans something they’ll talk about
13:16 – Recap: Turning buzz into ticket sales
Call to Action
Ready to brainstorm your own collaboration ideas? Visit sportsmarketingmachine.com to schedule a call and map out how these tactics can fit into your ticket sales funnel.
Love the podcast? Take a moment to rate or review the podcast on your favorite platform.
Quote Pulls / Social Teasers
- “Don’t just partner with brands your fans already love—find ones with a compatible but different audience.”
- “Your players’ content is gold. Show their personality, not just their athletic skill.”
- “Sometimes the quirky, unexpected ideas create better engagement than polished videos.”
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
.jpg)