Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)
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Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying.
In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s often used to hide weak or undefined marketing strategy. You’ll learn when P-Max can help, when it hurts, and the critical questions teams should ask before letting automation take the wheel.
Key Topics Covered
- What Performance Max really does (in plain English)
- Why P-Max is an execution layer—not a marketing strategy
- How messy data causes P-Max to optimize for the wrong wins
- The danger of blended audiences and lost message control
- How agencies use P-Max as a reporting smoke screen
- When P-Max actually can work for sports teams
- Why segmentation and funnel clarity still matter in an AI world
- How to spot red flags in agency P-Max proposals
Episode Chapters
- 00:00 – Why Performance Max keeps showing up in agency proposals
- 02:47 – What P-Max actually is (and how it works)
- 05:36 – Why automation without strategy is dangerous
- 08:58 – How P-Max steals credit and inflates “conversions”
- 11:49 – When Performance Max can make sense for teams
- 14:39 – Strategy over automation: the real takeaway
Key Takeaways
- Performance Max is often used to mask weak strategy, not enhance strong ones.
- Automation simplifies execution—but it doesn’t replace thinking.
- P-Max is only as smart as your data (and most teams’ data is messy).
- Blended audiences lead to blended messaging—and wasted spend.
- If you can’t explain who’s buying and why, P-Max is a blindfold.
- P-Max works best as a supporting channel, not your entire plan.
- Clear funnel logic beats “AI will figure it out” every time.
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