The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
The Private Practice Academy Podcast
3. Showing Your Face on Instagram as a Therapist with Johanna Badenhorst
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Showing your face on Instagram can be scary - I bet you never expected to have to do this when you did your Psychology degree! However, as intimidating as it can be, it’s an important part of being able to market your practice in today’s world.
Johanna Badenhorst is an educational and developmental psychologist, the director of Holistic Wellness Psychology and has mastered the art of showing up on Instagram.
In this conversation, we chat about:
- How she built an audience in her niche before even starting her business
- Why you should market your practice on Instagram
- Overcoming imposter syndrome on social media
- How to come up with ideas for content
- Having non-negotiable boundaries around what you share
- Can you get therapy clients from social media?
- How she plans, schedules and creates daily content
Follow Johanna on Instagram and Facebook or visit her website if you’re looking for therapy or supervision.
This episode is sponsored by Moonraker AI.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
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