The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
Episodes
63 episodes
62. From Psychologist to Engineer: The Unexpected Realities of Running a Practice
There are certain things that you never expect to happen when you become a private practice owner!This week, I’m sharing a story about a water leak at the practice, and what that reminded me about running a private practice.
•
Season 2
•
Episode 62
•
10:53
61. Why Some Practice Owners Choose to Walk Away
Running a practice - particularly a group practice - is hard. And sometimes, that difficulty makes you want to walk away.This is a raw and real episode where I break down the reasons why some practice owners choose to walk away (and it’s...
•
Season 2
•
Episode 61
•
18:11
60. How I Trained AI to Work For Me
Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it?I’m here to tell you that I’m no longer scared of AI, and I use it every day in my practice and business!In t...
•
Season 2
•
Episode 60
•
13:08
59. Why Therapists Can’t Afford to Ignore SEO (and What To Do About It) with Chris Morin
SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table.Chris Morin from Moonraker.ai helps therapists and wellbeing providers boost online identity and con...
•
Season 2
•
Episode 59
•
50:04
58. Saying Yes When You Mean No? This Ruined My Wednesdays for Me
When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting!So, I trained and started offering supervision. But eventually, the way I felt about it changed…In t...
•
Season 2
•
Episode 58
•
14:29
57. What to Do When Everyone is Sick in Your Practice
Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness!It can be difficult to manage unplanned staff leave, but it doesn’t need to be. This episode will help you to plan and prepare for whe...
•
Season 2
•
Episode 57
•
13:35
56. Personal Branding: The New Non-Negotiable for Psychologists
There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speaking to you about personal branding in a group practice, and why it’s a non-negotiable for all of us!
•
Season 2
•
Episode 56
•
13:35
55. How to Handle 1 Star Reviews
There’s something that all business owners fear… and that’s negative reviews.At my practice, we recently received a 1 star review on Google. We’re not the first practice to receive one, and we won’t be the last, so I wanted to share abou...
•
Season 2
•
Episode 55
•
16:24
54. Professional Wills and Why You Need One with Robyn Miller
What would happen to your practice if something happened to you?It may feel like a dark question, but it’s one that most psychologists aren’t asking ourselves. We have an ethical obligation to consider the impact on our clients if we are...
•
Season 2
•
Episode 54
•
38:01
53. $8k in Cancellations in 1 Week and What I Did About It
Today, I’m sharing one of the most challenging things that’s happened to me as a group practice owner. Honestly, I’m uncomfortable about sharing this, but I think it’s important for all practice owners to hear!In this episode, I’ll share...
•
Season 2
•
Episode 53
•
15:17
52. Staff Overtime: How to Set Limits
My group practice has a policy and procedure around overtime now, but that wasn’t always the case.Once, a staff member did 16 hours of unapproved overtime, and it showed me that I needed to rethink the way I’d set things up (or should I ...
•
Season 2
•
Episode 52
•
13:59
51. The Dark Side of Showing Up Online
A few weeks ago, I had an incident that threw me for a loop.As psychologists, we’re encouraged to market ourselves online - especially on social media - but there’s a dark side that isn’t spoken about enough.In this episode, I’ll ...
•
Season 2
•
Episode 51
•
13:11
50. You Can’t Build a Team Without This..
Before you expand or scale your practice, it’s important to consider what expectations you have for your staff members. This helps to set the tone for your practice and your team.In this episode, I’ll share:My top two expecta...
•
Season 2
•
Episode 50
•
8:24
49. Nobody Plans for This – But You Should
Are you prepared for when ‘life things’ show up in your practice?Maybe it’s a staff member who gets pregnant, someone going on leave or a clinician transitioning away from the practice.In this episode, I’ll share:Wheth...
•
Season 2
•
Episode 49
•
12:55
48. When to Get a PA
A PA may feel like an indulgence to some, but if you really want to move the needle in your practice then they can be a worthwhile investment.In this episode, I’ll share:The path that led me to choosing to hire a PAW...
•
Season 2
•
Episode 48
•
16:26
47. Profit Vs Revenue: Know the Difference
Have you ever seen posts from psychologists saying that their practice is making 7 figures, and felt like you’re miles behind them?That figure may not be as impressive as you think it is! The reason? It all comes down to profit vs. reven...
•
Season 2
•
Episode 47
•
11:57
46. Future Proof your Practice: How to Stay Ahead in Our Changing Landscape with Donna Dupont
How comfortable are you with change?Many psychologists don’t like it, and this can inhibit us from being able to pivot for change within our practices when it’s required. Donna Dupont is the Founder and Chief Strategist for Purple Compas...
•
Season 2
•
Episode 46
•
35:07
44. Why You SHOULDN’T See ‘Everyone’ in Your Practice
“You need a niche!”It’s the statement that many psychologists don’t want to hear, because they believe that it will make it harder to find clients. Today, I’m busting that myth, as I believe all private practice owners need to find their...
•
Season 1
•
Episode 44
•
13:59
43. How to Nail Your Branding to Attract More Clients with Emma Gage
You have two choices when it comes to marketing your private practice:1) Do the same old marketing that every other therapist does, and get lost in a sea of ‘sameness’2) Create a branding strategy that helps you stand out and buil...
•
Season 1
•
Episode 43
•
48:57
42. How to Show Your Face Confidently on Instagram
If you follow me on Instagram, you’ll know that I’m not afraid to share a silly reel, dance on camera or even dress up for a video. Yet many therapists can’t imagine ever feeling confident enough to show their face on Instagram, let al...
•
Season 1
•
Episode 42
•
9:06
41. Crafting Compelling Copy for Psychologists with Linda Melone
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email? There are many spaces for us to use the written word when marketing our practices, yet it’s no...
•
Season 1
•
Episode 41
•
48:22
40. The Secret to How I Make Money While I’m on Leave (and Why I Didn’t Post About It!)
I took 6 weeks off at the beginning of the year, and I still made money while I was away (even when my practice was closed for 2 weeks!). I’ve had a few questions about how I did it, and why I didn’t post about it on social...
•
Season 1
•
Episode 40
•
10:40
39. Operations: The Unsexy (Yet Vital) Side of Owning a Practice with Brie Chrisman
We all want to increase profits in our private practice, yet many recommended strategies involve more work which leads to more overwhelm, so we put off starting them in the first place.Yet there is a side to business th...
•
Season 1
•
Episode 39
•
54:31
38. 5 Tools To Market Your Practice
Marketing is a subject that stumps many practice owners. There are so many different ways to market your practice, so it’s difficult to know where you should focus your attention.Luckily, I’ve tried many of them and can give you some gui...
•
Season 1
•
Episode 38
•
15:51