The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
Episodes
46 episodes
44. Why You SHOULDN’T See ‘Everyone’ in Your Practice
“You need a niche!”It’s the statement that many psychologists don’t want to hear, because they believe that it will make it harder to find clients. Today, I’m busting that myth, as I believe all private practice owners need to find their...
•
Season 1
•
Episode 44
•
13:43
43. How to Nail Your Branding to Attract More Clients with Emma Gage
You have two choices when it comes to marketing your private practice:1) Do the same old marketing that every other therapist does, and get lost in a sea of ‘sameness’2) Create a branding strategy that helps you stand out and buil...
•
Season 1
•
Episode 43
•
47:27
42. How to Show Your Face Confidently on Instagram
If you follow me on Instagram, you’ll know that I’m not afraid to share a silly reel, dance on camera or even dress up for a video. Yet many therapists can’t imagine ever feeling confident enough to show their face on Instagram, let al...
•
Season 1
•
Episode 42
•
8:50
41. Crafting Compelling Copy for Psychologists with Linda Melone
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email? There are many spaces for us to use the written word when marketing our practices, yet it’s no...
•
Season 1
•
Episode 41
•
46:51
40. The Secret to How I Make Money While I’m on Leave (and Why I Didn’t Post About It!)
I took 6 weeks off at the beginning of the year, and I still made money while I was away (even when my practice was closed for 2 weeks!). I’ve had a few questions about how I did it, and why I didn’t post about it on social...
•
Season 1
•
Episode 40
•
10:25
39. Operations: The Unsexy (Yet Vital) Side of Owning a Practice with Brie Chrisman
We all want to increase profits in our private practice, yet many recommended strategies involve more work which leads to more overwhelm, so we put off starting them in the first place.Yet there is a side to business th...
•
Season 1
•
Episode 39
•
53:01
38. 5 Tools To Market Your Practice
Marketing is a subject that stumps many practice owners. There are so many different ways to market your practice, so it’s difficult to know where you should focus your attention.Luckily, I’ve tried many of them and can give you some gui...
•
Season 1
•
Episode 38
•
15:35
37. Creating and Marketing Your Online Program with Marie Vakakis
One of the big questions I get from my mentoring clients around online programs is… “But what topic would I choose?”Marie Vakakis is an Accredited Mental Health Social Worker and therapist who expanded from the 1:1 therapy model to offer...
•
Season 1
•
Episode 37
•
41:03
36. Sole Trader vs. Company: What’s Better?
After many years of operating as a sole trader, my practice has become a company. This is a process that confuses many practice owners - which model should they choose?As an ex-accountant, I’m a little more familiar with the pros and con...
•
Season 1
•
Episode 36
•
11:32
35. Automating Your Practice (and Other Marketing Secrets!) with Chris Morin
Do you wish that you had a steady stream of ideal clients, converted the people who visit your website, could scale your practice AND focus on what you love?That’s what Chris Morin from Moonraker is here to help with! Moonraker is a mark...
•
Season 1
•
Episode 35
•
47:32
34. How Many Clients to See in a Day
Have you been wondering how many clients you should be seeing per day in your private practice?Some people see 8 or 9 clients per day, and others see 3 or 4. So what should you be doing?That’s what I’ll share in today’s episode. Y...
•
Season 1
•
Episode 34
•
7:12
33. Moving Away From the 1:1 Model with Dr. Hayley Kelly
The mental health industry is changing, and it’s leading therapists to diversify their income streams beyond the 1:1 model.At the forefront of this movement is Dr. Hayley Kelly, a trailblazer in adapting to industry changes to avoid burn...
•
Season 1
•
Episode 33
•
58:28
32. When to Scale Your Practice
One of the questions that I get asked all of the time is: “When should I scale my practice?”Scaling my practice has allowed me to make more income, more impact and have more freedom, so I am passionate about teaching others to scale. But...
•
Season 1
•
Episode 32
•
9:35
31. Using AI to Combat Burnout and Save Time with Maria Szandrach
After rotating through five different therapists during her eating disorder and noticing that she had to repeat her story over and over (or that the clinicians would forget things she’s said), Maria Szandrach realised that something needed to b...
•
Season 1
•
Episode 31
•
32:56
30. Why I Didn't Tell Colleagues I Had a Heart Attack
In 2020, I had a heart attack.Despite this being a medical issue that I had no control over, I still didn’t tell any of my colleagues about it. I kept my experience a secret and chose not to seek support from my community, for one simple...
•
Season 1
•
Episode 30
•
12:53
29. Integrating ADHD Assessments Into Your Practice – Is It for You?
I’m passionate about helping psychologists to scale their practices by hiring staff, but there are other methods to scale which don’t involve taking on a team.One of these methods is to offer assessments. Today, I’m sharing all about how...
•
Season 1
•
Episode 29
•
12:21
28. Building and Scaling a Sustainable Group Practice: Lessons from 3 Decades of Growth with Kirstin Bouse
If you’re a group practice owner, you know that there are many wonderful things about it… and also some less wonderful aspects!Today’s guest is candid about her experiences in the private practice space, which span almost three ...
•
Season 1
•
Episode 28
•
43:36
27. Making Your First Hire
A lot of psychologists freak out at the idea of hiring staff! However, it doesn’t have to be difficult - it can be the thing that takes your practice to the next level and allows you to create more freedom, more impact and more income.Th...
•
Season 1
•
Episode 27
•
14:22
Moving Beyond 1:1 Therapy and Developing a Group Program with Tiffany Rochester
There are many reasons why moving beyond the 1:1 therapy model and finding alternative income sources is beneficial. In the words of today’s guest, Tiffany Rochester, shifting from therapy to coaching is liberating!Tiffany is a Clinical ...
•
Season 1
•
Episode 26
•
35:25
25. Why You Need a Long-Term Mentor or Business Coach as a Group Practice Owner
When I first started looking at scaling my practice, I had so many questions. “Who am I going to ask about this?” I thought to myself.Now, I know that if you want to move the needle and get to the next level as a group practice owner, yo...
•
Season 1
•
Episode 25
•
11:06
24. Pivoting From the Therapy Room to Selling Online with Nadene van der Linden
I’m a big believer in scaling your private practice by building income streams outside the therapy room, and today’s guest has done exactly that!Nadene swapped counselling for successful online programs and supervision, and in this episo...
•
Season 1
•
Episode 24
•
44:44
23. Dealing With Grief While Running a Business: A Personal Story
Today’s episode is a vulnerable one!Recently, I lost my Mum. Running a practice whilst experiencing the grief of losing a parent has been difficult. I wanted to share with you what this experience has taught me about grief, a...
•
Season 1
•
Episode 23
•
10:19
22. Taking a Multidisciplinary ‘You-Centred’ Approach with Amy Talbot
As someone who never wanted to work in the private sector, Amy Talbot has ended up in an unexpected place in her career!She is the owner of The Talbot Centre, a multidisciplinary health service focussed on providing integrated physical, ...
•
Season 1
•
Episode 22
•
50:13
21. Why You Work So Hard in a Solo Private Practice
When I was a solo private practice owner, I saw up to 9 clients per day. I thought that there was nothing wrong with this, and it’s just what you did as a practice owner! However, now I know that packing your diary can lead to burno...
•
Season 1
•
Episode 21
•
18:56