The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
Episodes
81 episodes
80. Where to From Here
We’ve come to the end of season 2!I’ll be having a break for a while, then coming back with some new and exciting changes in season 3.Until next time.
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Season 2
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Episode 80
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4:02
79. Should Psychologists Use Google Ads?
Google Ads are a common tool in the marketing world, but they’re a tool that scares a lot of psychology practice owners!We worry that they’ll be a waste of money, won’t bring in new clients, or will be too hard to manage. I’m breaking do...
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Season 2
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Episode 79
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25:02
78. Virtual Admin vs In-Person: How Do You Know When It’s Time to Switch?
The question of virtual vs. in-person admin is one that every scaling psychology practice has to address, but it can be a tricky one to work out!There’s no definitive answer for which is ‘better’, but this episode will help you to discov...
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Season 2
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Episode 78
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25:09
77. Website Must Haves for Your Practice
One of my most popular episodes was a guest interview with my marketing manager - Jemma - on what you should include on your website. Since this caught your interest so much, this episode is round 2 of the must-haves to include on your psycholo...
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Season 2
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Episode 77
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23:02
76. January Reset: How to Lead Your Group Practice into its Best Year Yet
If you want to start your year on the right foot and have your best January yet - this is the episode for you.Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business...
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Season 2
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Episode 76
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18:49
75. Therapists: Here’s How to Start Your Email List
If you want to expand out from 1:1 and start running online programs or trainings, you need an email list to market to.This is one of the best marketing tools that you can use, so I recommend all therapists have one!In this episod...
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Season 2
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Episode 75
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17:11
74. How to Appear in AI Searches For Therapists with Chris Morin
We’re in the midst of one of the biggest transformations we’ve ever seen on search platforms - the rise of AI-based search.Whether you’ve dabbled in ChatGPT or have just noticed the Gemini summaries on Google, this is something you need ...
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Season 2
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Episode 74
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50:37
73. What Your Admin Should Do While You Take a Break
Between Christmas and New Year, we don’t tend to get many enquiries for the practice. So, what should your admin team be doing?There are a number of things that you can ask them to do, which take advantage of the quieter times and set up...
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Season 2
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Episode 73
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12:48
72. How to Raise Your Fees Without Guilt
Raising fees is an uncomfortable topic for many psychologists, but it’s an important thing to talk about.If you’re planning to raise your prices in the new year, now is the time to start letting clients know! This episode will help you t...
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Season 2
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Episode 72
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29:43
71. The Psychology of a Great Practice Christmas Party
It’s that time of year - we’re starting to think about Christmas!I love to bring my practice together at the end of the year to celebrate all of our hard work. That’s why I always host a Christmas party for my team. If you’ve been debati...
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Season 2
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Episode 71
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19:48
70. The 4 Ways to Scale Your Practice to 7 Figures (and What NOT to Do First)
There’s only so much time you can trade for money within your practice. So what do you do when you hit that income ceiling and can’t grow anymore as a solo practitioner?That’s when it’s time to scale! Today’s episode will tell you how to...
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Season 2
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Episode 70
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22:41
69. The One Mindset You Need to Scale Your Practice
Have you ever hit a wall in your journey as a practice owner, where you worried about judgement, overwhelmed responsibility or questioning whether you were doing it ‘right’?You’re not the only one! But luckily for you, today I’m unpackin...
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Season 2
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Episode 69
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8:07
68. Before You Hire You Need to Do These 4 Things
The first step to scaling your practice is not to hire more staff, which may surprise some people!Instead, it’s about creating a business that can hold more, without collapsing under the weight of your own success.To do that, ther...
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Season 2
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Episode 64
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15:53
67. The January Scaries: Four Moves to Save Your Sanity (and Your Cash Flow)
January can be a scary time for many practice owners: staff on leave, clients on holiday, cash flow dips.If you want to have a calm January (instead of a scary one!), there are a few things you can be doing right now.In this episo...
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Season 2
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Episode 67
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16:46
66. How I Took 7 Weeks Off and the Practice Kept Running
I’ve just returned from a 7 week holiday, and the question I keep getting is: “HOW did you manage that when you run a group practice?!”Well, that’s what I’m going to answer today!In this episode, I’ll share:Who sho...
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Season 2
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Episode 66
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13:27
65. Paperwork Essentials in Private Practice
When you start your private practice, you need paperwork options for many different situations. Let me make it easier for you by sharing the paperwork essentials for private practice.In this episode, I’ll share:The must-have ...
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Season 2
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Episode 65
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12:32
64. How to Hire the Right Clinician
This can make or break your practice.Hiring a clinician who fits your values, culture and vision is so important, yet many practice owners don’t always get it right.In this episode, I’ll share:The most important thing ...
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Season 2
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Episode 64
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11:37
63. When 2 Staff Quit in 2 Weeks
Staff members leaving the practice is difficult enough at the best of times, but what about when two leave in the space of two weeks?That’s what happened at my practice, and today I’m sharing all about what happened.In this episod...
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Season 2
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Episode 63
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17:21
62. From Psychologist to Engineer: The Unexpected Realities of Running a Practice
There are certain things that you never expect to happen when you become a private practice owner!This week, I’m sharing a story about a water leak at the practice, and what that reminded me about running a private practice.
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Season 2
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Episode 62
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10:53
61. Why Some Practice Owners Choose to Walk Away
Running a practice - particularly a group practice - is hard. And sometimes, that difficulty makes you want to walk away.This is a raw and real episode where I break down the reasons why some practice owners choose to walk away (and it’s...
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Season 2
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Episode 61
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18:11
60. How I Trained AI to Work For Me
Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it?I’m here to tell you that I’m no longer scared of AI, and I use it every day in my practice and business!In t...
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Season 2
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Episode 60
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13:08
59. Why Therapists Can’t Afford to Ignore SEO (and What To Do About It) with Chris Morin
SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table.Chris Morin from Moonraker.ai helps therapists and wellbeing providers boost online identity and con...
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Season 2
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Episode 59
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50:04
58. Saying Yes When You Mean No? This Ruined My Wednesdays for Me
When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting!So, I trained and started offering supervision. But eventually, the way I felt about it changed…In t...
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Season 2
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Episode 58
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14:29
57. What to Do When Everyone is Sick in Your Practice
Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness!It can be difficult to manage unplanned staff leave, but it doesn’t need to be. This episode will help you to plan and prepare for whe...
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Season 2
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Episode 57
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13:35
56. Personal Branding: The New Non-Negotiable for Psychologists
There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speaking to you about personal branding in a group practice, and why it’s a non-negotiable for all of us!
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Season 2
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Episode 56
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13:35