The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
The Private Practice Academy Podcast
37. Creating and Marketing Your Online Program with Marie Vakakis
One of the big questions I get from my mentoring clients around online programs is… “But what topic would I choose?”
Marie Vakakis is an Accredited Mental Health Social Worker and therapist who expanded from the 1:1 therapy model to offer online programs, and she has some fantastic advice for anyone struggling with this question!
As someone who has done it all before, in this episode Marie shares:
- How to decide what type of program to create
- Marketing to people what they want, not necessarily what they need
- Her tips for therapists who want to build an online program
- Utilising other therapists for cross-promotion and referrals
- The biggest challenges of stepping into podcasting and speaking
- How getting support will stop you from throwing your laptop out the window
Visit Marie’s websites for therapy or coaching/supervision, or listen to her podcast ‘This Complex Life’.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
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