The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
The Private Practice Academy Podcast
43. How to Nail Your Branding to Attract More Clients with Emma Gage
You have two choices when it comes to marketing your private practice:
1) Do the same old marketing that every other therapist does, and get lost in a sea of ‘sameness’
2) Create a branding strategy that helps you stand out and build a high-value brand
If you want to choose option 2, today’s guest will help you get there! Emma Gage is a brand strategist who has worked with businesses like Nike, Google and L’Oreal, and she’s passionate about helping women create disruptive brand and business strategies.
In this episode, we’ll talk about:
- Why you need a disruptive brand strategy
- The importance of claiming your space and differentiating yourself from competitors
- How therapists can stand out in a saturated market
- Her top tips for therapists who want to attract more clients
Visit Emma’s website or follow her on Instagram.
This episode is sponsored by Moonraker AI.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
Make sure you click subscribe to be notified of all new episodes!
