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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
104 episodes
How to Brand Your Small Business with Kylie Kullack
What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and ho...
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Season 1
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Episode 104
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27:29
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PR and SEO for Your Small Business with Chris Panteli
Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR...
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Season 1
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Episode 103
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38:32
Why Your Email Marketing Isn't Working and What to Do About It
Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out.In this episode, I’m sharing simple, effective w...
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Season 1
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Episode 102
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18:10
How to Handle Objections in Sales and Close the Deal
Handling sales objections can be frustrating, but it’s a skill every business owner needs to master. When a customer hesitates, it’s easy to assume they’re just not interested or that price is the problem. But the truth is, objections are often...
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Season 1
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Episode 101
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24:06
What I've Learned About Podcasting After 100 Episodes
I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But n...
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Season 1
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Episode 100
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16:19
How Disney's Secrets Can Elevate Your Business with Vance Morris
Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company’s systems, attention to detail, and cus...
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Season 1
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Episode 99
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40:56
Marketing Systems and Strategies for Success with Austin LaRoche
Marketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explai...
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Season 1
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Episode 98
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31:25
Understanding Consumer Behavior with Adam Ortman
Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He expla...
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Season 1
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Episode 97
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37:15
Unconventional Marketing Strategies with Victoria Hajjar
Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social ...
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Season 1
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Episode 96
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45:35
Overcoming Your Fear of Video Marketing with Nick Niehaus
Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it’s easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the ...
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Season 1
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Episode 95
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35:56
Lead Nurturing Strategies with Jason Kramer
Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nur...
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Season 1
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Episode 94
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34:09
Building an Irresistible Website Homepage
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and enga...
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Season 1
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Episode 93
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17:57
How Much Should You Spend on Marketing?
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure yo...
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Season 1
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Episode 92
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21:50
Why Every Entrepreneur Needs a Peer Group with Kelly Berry
Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectiv...
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Season 1
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Episode 91
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32:25
Mastering SEO for Small Businesses with Rachel Lindteigen
What if I told you SEO doesn’t have to be as complicated as it seems? In this episode, I sit down with Rachel Lindteigen from Etched Marketing to talk about SEO or Search Engine Optimization, and why it’s something every business should be payi...
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Season 1
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Episode 90
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43:37
Mastering Video Storytelling with Lauren Magenta
I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the "Own You...
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Season 1
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Episode 89
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33:57
Top Marketing Strategies from 2024
In this episode, we’ll discuss the top marketing strategies that made a real impact in 2024. If you’re ready to level up your marketing, we’ve got practical tips to help you grow your business and connect with your audience in a way that works....
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Season 1
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Episode 88
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22:53
Succession Planning for Your Small Business with Jonathan Baker
Unexpected changes can happen at any moment, and having an exit strategy for your business is essential to avoid losing out on potential value. After my own journey of unexpectedly relocating and having to close my design agency, leaving money ...
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Season 1
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Episode 87
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23:54
Planning for the New Year - Part Two
In this episode, we're diving into part two of our 2025 planning series. We start by mapping out a strategic roadmap for the new year, setting ambitious revenue goals, and building resilience into our businesses. If you haven't listened to part...
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Season 1
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Episode 86
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15:11
Planning for the New Year - Part One
In this episode of My Weekly Marketing, we're kicking off part one of a two-part series focused on planning for 2025. It's never too late to get your strategy in place. We'll walk through a comprehensive, step-by-step framework designed to help...
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Season 1
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Episode 85
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15:42
Managing Your Brand on Google with Jason Barnard
How much control do you really have over your brand’s online presence? In this episode, we’re joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in ...
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Season 1
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Episode 84
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41:56
How to Be an Exceptional Podcast Guest with Michelle Glogovac
Ever thought about being a guest on a podcast? It's not as simple as it seems. In this episode, I chat with Michelle Glogovac, a podcasting pro who literally wrote the book on the subject:
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Season 1
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Episode 83
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31:48
How to Create a Last-Minute Holiday Promotion
In this episode, we're exploring the essentials of planning a last-minute holiday promotion. Whether you're a coach, designer, or small business owner, I'll guide you through creating a compelling holiday campaign from scratch. We'll cover ever...
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Season 1
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Episode 82
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20:21
Marketing Strategy for the Overwhelmed Entrepreneur
Feeling overwhelmed with your marketing strategy? In this episode, I dive deep into the chaos of marketing for small business owners. With over three decades of experience, I've learned the ins and outs of the marketing world and share my perso...
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Season 1
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Episode 81
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15:18
Print Marketing for Small Business with Jessica Embree
In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today’s digital age, highlighting its unique...
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Season 1
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Episode 80
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24:03