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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
131 episodes
Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business
Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistenc...
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Season 1
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Episode 131
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18:39
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How to Structure Your Website for AI with Kevin Vaughan
Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the sh...
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Season 1
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Episode 130
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44:29
The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig
If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building...
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Season 1
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Episode 129
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38:08
How to Sell Without Feeling Salesy
Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself?In this episode, I share a mindset shift that’...
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Season 1
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Episode 128
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11:40
The Secret to Attracting the Right Customers (Without Paid Ads)
Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your mess...
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13:32
Marketing Gaps That Drain Your Revenue
If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomp...
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Season 1
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Episode 126
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14:16
7 Tiny Shifts That Get Big Results
Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective withou...
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Season 1
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Episode 125
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17:01
Crafting Your Million-Dollar Message with Aurora Winter
What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages tha...
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Season 1
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Episode 124
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37:59
How to Be in a Category of One with Ann Carden
Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.
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Season 1
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Episode 123
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25:10
Copywriting That Connects with Emily Aborn
Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over poli...
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Season 1
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Episode 122
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45:03
Why They See But Don't Buy: The Conversion Event Secret
Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experien...
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Season 1
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Episode 121
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11:32
Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected?In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it rea...
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Season 1
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Episode 120
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47:48
How to Make Decisions Like a CEO
If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves ...
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Season 1
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Episode 119
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9:01
Marketing Women-Led Brands with Cara Chatellier
What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey ...
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Season 1
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Episode 118
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38:47
The 4-Post Social Media Strategy with Katie Brinkley
Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go vira...
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Season 1
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Episode 117
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34:19
5 Marketing Mistakes That Are Sabotaging Your Growth
If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an ...
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Season 1
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Episode 116
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13:06
How AI Is Changing SEO (and What to Do About It)
Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small bu...
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Season 1
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Episode 115
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10:20
Five Awareness Stages That Will Transform Your Marketing
If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how ...
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Season 1
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Episode 114
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12:11
Secrets to Influencer Marketing for Small Businesses with Aya Saad
Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships th...
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Season 1
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Episode 113
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28:34
Growing Your Business Through Podcasting with Casey Cheshire
What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doo...
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Season 1
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Episode 112
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43:34
How to Use Google Business Profile to Get More Clients with Marilyn Jenkins
What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to ta...
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Season 1
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Episode 111
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21:16
Breaking Solopreneur Isolation with Carly Ries
Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth.<...
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Season 1
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Episode 110
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34:12
AI Tools That Will Save You Hours with Joshua Hale
AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up resea...
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Season 1
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Episode 109
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39:08
Mastering Facebook Ads with Stacy Covitz
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started wit...
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Season 1
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Episode 108
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49:27
AI for Small Business: 9 Unexpected Ways It Can Save You Time and Sanity
AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighte...
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Season 1
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Episode 107
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10:36