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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
112 episodes
Growing Your Business Through Podcasting with Casey Cheshire
What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doo...
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Season 1
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Episode 112
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42:46
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How to Use Google Business Profile to Get More Clients with Marilyn Jenkins
What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to ta...
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Season 1
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Episode 111
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21:16
Breaking Solopreneur Isolation with Carly Ries
Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth.<...
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Season 1
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Episode 110
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33:24
AI Tools That Will Save You Hours with Joshua Hale
AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up resea...
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Season 1
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Episode 109
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38:20
Mastering Facebook Ads with Stacy Covitz
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started wit...
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Season 1
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Episode 108
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48:40
AI for Small Business: 9 Unexpected Ways It Can Save You Time and Sanity
AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighte...
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Season 1
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Episode 107
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10:36
How to Fix Your Marketing with One Simple Shift
It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s...
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Season 1
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Episode 106
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8:28
Starting a Business Over 50: Why NOW Is the Perfect Time
Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity...
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Season 1
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Episode 105
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20:35
How to Brand Your Small Business with Kylie Kullack
What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and ho...
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Season 1
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Episode 104
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27:29
PR and SEO for Your Small Business with Chris Panteli
Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR...
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Season 1
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Episode 103
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38:32
Why Your Email Marketing Isn't Working and What to Do About It
Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out.In this episode, I’m sharing simple, effective w...
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Season 1
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Episode 102
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18:10
How to Handle Objections in Sales and Close the Deal
Handling sales objections can be frustrating, but it’s a skill every business owner needs to master. When a customer hesitates, it’s easy to assume they’re just not interested or that price is the problem. But the truth is, objections are often...
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Season 1
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Episode 101
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24:06
What I've Learned About Podcasting After 100 Episodes
I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But n...
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Season 1
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Episode 100
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16:19
How Disney's Secrets Can Elevate Your Business with Vance Morris
Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company’s systems, attention to detail, and cus...
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Season 1
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Episode 99
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40:56
Marketing Systems and Strategies for Success with Austin LaRoche
Marketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explai...
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Season 1
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Episode 98
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31:25
Understanding Consumer Behavior with Adam Ortman
Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He expla...
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Season 1
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Episode 97
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37:15
Unconventional Marketing Strategies with Victoria Hajjar
Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social ...
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Season 1
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Episode 96
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45:35
Overcoming Your Fear of Video Marketing with Nick Niehaus
Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it’s easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the ...
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Season 1
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Episode 95
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35:56
Lead Nurturing Strategies with Jason Kramer
Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nur...
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Season 1
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Episode 94
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34:09
Building an Irresistible Website Homepage
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and enga...
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Season 1
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Episode 93
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17:57
How Much Should You Spend on Marketing?
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure yo...
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Season 1
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Episode 92
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21:50
Why Every Entrepreneur Needs a Peer Group with Kelly Berry
Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectiv...
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Season 1
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Episode 91
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32:25
Mastering SEO for Small Businesses with Rachel Lindteigen
What if I told you SEO doesn’t have to be as complicated as it seems? In this episode, I sit down with Rachel Lindteigen from Etched Marketing to talk about SEO or Search Engine Optimization, and why it’s something every business should be payi...
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Season 1
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Episode 90
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43:37
Mastering Video Storytelling with Lauren Magenta
I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the "Own You...
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Season 1
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Episode 89
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33:57
Top Marketing Strategies from 2024
In this episode, we’ll discuss the top marketing strategies that made a real impact in 2024. If you’re ready to level up your marketing, we’ve got practical tips to help you grow your business and connect with your audience in a way that works....
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Season 1
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Episode 88
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22:53