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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
124 episodes
Crafting Your Million-Dollar Message with Aurora Winter
What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages tha...
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Season 1
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Episode 124
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37:12
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How to Be in a Category of One with Ann Carden
Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.
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Season 1
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Episode 123
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24:23
Copywriting That Connects with Emily Aborn
Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over poli...
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Season 1
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Episode 122
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44:16
Why They See But Don't Buy: The Conversion Event Secret
Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experien...
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Season 1
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Episode 121
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11:32
Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected?In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it rea...
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Season 1
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Episode 120
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47:01
How to Make Decisions Like a CEO
If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves ...
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Season 1
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Episode 119
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9:01
Marketing Women-Led Brands with Cara Chatellier
What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey ...
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Season 1
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Episode 118
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37:59
The 4-Post Social Media Strategy with Katie Brinkley
Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go vira...
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Season 1
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Episode 117
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33:32
5 Marketing Mistakes That Are Sabotaging Your Growth
If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an ...
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Season 1
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Episode 116
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13:06
How AI Is Changing SEO (and What to Do About It)
Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small bu...
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Season 1
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Episode 115
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10:20
Five Awareness Stages That Will Transform Your Marketing
If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how ...
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Season 1
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Episode 114
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12:11
Secrets to Influencer Marketing for Small Businesses with Aya Saad
Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships th...
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Season 1
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Episode 113
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27:46
Growing Your Business Through Podcasting with Casey Cheshire
What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doo...
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Season 1
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Episode 112
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42:46
How to Use Google Business Profile to Get More Clients with Marilyn Jenkins
What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to ta...
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Season 1
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Episode 111
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21:16
Breaking Solopreneur Isolation with Carly Ries
Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth.<...
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Season 1
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Episode 110
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33:24
AI Tools That Will Save You Hours with Joshua Hale
AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up resea...
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Season 1
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Episode 109
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38:20
Mastering Facebook Ads with Stacy Covitz
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started wit...
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Season 1
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Episode 108
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48:40
AI for Small Business: 9 Unexpected Ways It Can Save You Time and Sanity
AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighte...
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Season 1
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Episode 107
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10:36
How to Fix Your Marketing with One Simple Shift
It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s...
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Season 1
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Episode 106
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8:28
Starting a Business Over 50: Why NOW Is the Perfect Time
Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity...
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Season 1
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Episode 105
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20:35
How to Brand Your Small Business with Kylie Kullack
What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and ho...
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Season 1
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Episode 104
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27:29
PR and SEO for Your Small Business with Chris Panteli
Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR...
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Season 1
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Episode 103
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38:32
Why Your Email Marketing Isn't Working and What to Do About It
Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out.In this episode, I’m sharing simple, effective w...
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Season 1
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Episode 102
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18:10
How to Handle Objections in Sales and Close the Deal
Handling sales objections can be frustrating, but it’s a skill every business owner needs to master. When a customer hesitates, it’s easy to assume they’re just not interested or that price is the problem. But the truth is, objections are often...
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Season 1
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Episode 101
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24:06
What I've Learned About Podcasting After 100 Episodes
I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But n...
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Season 1
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Episode 100
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16:19