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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
143 episodes
Why the Marketing Funnel Never Worked for Me (And What I Built Instead)
In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions ...
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8:06
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5 Hidden Marketing Gaps That Are Quietly Draining Your Revenue
In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working ha...
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Season 1
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Episode 142
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14:30
The Real Cure for Marketing Overwhelm
In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of add...
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Season 1
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Episode 141
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13:04
How to Set Marketing Goals That Work for Your Business
In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are gro...
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Season 1
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Episode 140
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20:29
Why They Chose your Competitor Instead of You
In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you...
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Season 1
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Episode 139
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17:42
Using Micro Influencers To Get Major Results with Sarah Stahl
In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ad...
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Season 1
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Episode 138
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28:57
Getting Results with PPC Ads with Andy Janaitis
In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure ...
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Season 1
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Episode 137
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35:18
Blogging in 2026 & Beyond with Alison Ver Halen
In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps t...
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Season 1
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Episode 136
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22:14
Finding Your Purpose with Joe Denner
What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center ...
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Season 1
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Episode 135
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25:57
Why the Marketing Funnel Doesn’t Work Anymore
The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why t...
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13:05
Let Your Story Sell For You with Mariana Henninger
Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand vi...
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Season 1
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Episode 133
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45:29
The Secret to a Brand Voice People Feel
Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand vo...
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Season 1
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Episode 132
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10:03
Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business
Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistenc...
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Season 1
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Episode 131
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18:39
How to Structure Your Website for AI with Kevin Vaughan
Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the sh...
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Season 1
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Episode 130
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43:42
The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig
If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building...
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Season 1
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Episode 129
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37:21
How to Sell Without Feeling Salesy
Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself?In this episode, I share a mindset shift that’...
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Season 1
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Episode 128
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11:40
The Secret to Attracting the Right Customers (Without Paid Ads)
Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your mess...
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13:32
Marketing Gaps That Drain Your Revenue
If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomp...
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Season 1
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Episode 126
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14:16
7 Tiny Shifts That Get Big Results
Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective withou...
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Season 1
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Episode 125
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17:01
Crafting Your Million-Dollar Message with Aurora Winter
What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages tha...
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Season 1
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Episode 124
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37:12
How to Be in a Category of One with Ann Carden
Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.
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Season 1
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Episode 123
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24:23
Copywriting That Connects with Emily Aborn
Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over poli...
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Season 1
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Episode 122
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44:16
Why They See But Don't Buy: The Conversion Event Secret
Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experien...
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Season 1
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Episode 121
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11:32
Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected?In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it rea...
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Season 1
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Episode 120
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47:01
How to Make Decisions Like a CEO
If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves ...
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Season 1
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Episode 119
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9:01