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My Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
171 episodes
5 Marketing Mistakes Costing You Customers
Entrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five common small business marketing mistakes and the simple fixes that cre...
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What to Hand to AI, and What to Never Let It Touch
A robot answered the phone when I called a local shop, and it instantly reminded me how fragile trust is in small business marketing. That very first “hello” is not a throwaway moment, it’s a brand promise. When we automate the front door of ou...
Why Interested Buyers Go Quiet
They told you they were interested. They showed up for the call. They maybe even said, “This is exactly what I’ve been looking for.” Then the DM goes quiet and the email thread dies. If you’ve ever stared at your inbox wondering wh...
Four Marketing Rules I Threw Out (and Why You Might Too)
In this episode, I break down four pieces of marketing advice I used to treat as law and explain why they stop working for me, and for my small business clients. I've replaced them with a simpler approach built on audience fit, owned chan...
How to Send Emails that Stand Out with R.J. Talyor
Marketing is starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that's not what good marketing is. In this episode, we dig into what the data says about email performance and what we can cha...
How To Build A Brand Story Customers Trust with John Elbing
We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business instead of the buyer. We share ...
How to Write Emails That Turn Subscribers Into Buyers
Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move on–even when your offer is genuinely good. In this episo...
How to Sell Something People Want to Avoid with Jermaine Ee
In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the clearest example. We dig into trust, storytelling, and ...
Real Reasons Your Pricing Isn't Working
Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discountin...
How To Build Authority with AI with Cyndee Woolley
What happens when AI starts deciding who gets seen, trusted, and recommended?Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover businesses. The question is this: w...
Bots Don't Buy: How to Spot and Stop Fake Ad Traffic with Rich Kahn
What if a big slice of your ad budget never reaches a real human? If you've ever stared at your digital ads dashboard thinking “the clicks are there, so why is nobody buying?” you’re not alone and you’re not crazy. You might think ...
Marketing That Works When You Don't Have a Decade to Wait
In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relation...
The Hidden Signals That Make Customers Trust You with Gal Borenstein
Trust becomes the real sales gate in a world full of AI content, fake reviews, and copycat marketing. We break down how to build a resilient brand by tightening what happens inside the business before we try to persuade anyone outside it. ...
Stop Burning Down Your Marketing
Ever “fixed” your marketing by blowing it up and starting over… then felt worse? If you’ve ever felt the urge to start fresh with a new website, a new lead magnet, a new niche, or a totally new strategy, this is your reminder that ...
How to Get Your Business Found in AI Search Results with Julia Bocchese
Your dream client is on the couch, ready to hire, and instead of Googling, she asks ChatGPT for “the best” person to solve her problem. If your name never appears, it may have nothing to do with your skill and everything to do with visibility i...
Personal Branding That Sticks with Kelly Schuknect
If you’ve ever watched someone speak and thought, “Why is their message so magnetic?”, the answer usually isn’t louder marketing or a prettier color palette. It’s clarity. Janice sits down with Kelly Schoenick to unpack what person...
Experiential Marketing: How to Create Experiences That Convert with Heather Johnson
In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this c...
Why Handwritten Notes Still Win with David Wachs
In this episode, I sit down with David Wachs to talk about a simple, overlooked way to stand out in a crowded marketing world. We explore why handwritten notes still work, even with so much automation, and how they can create a more personal co...
How to Grow your Email List Without Paid Ads with Tracy Beavers
In this episode, I sit down with Tracy Beavers to talk about why email marketing still matters, even in a world dominated by social media. If you’ve been focused on growing followers while your email list stays flat, this conversation will help...
3 Marketing Priorities When You're Building a Business
In this episode, I talk about what to do when marketing quickly shifts from motivation to overwhelm. If you’ve ever felt stuck choosing between platforms, strategies, and tools, this conversation will help you simplify. We focus on building a c...
Why Women Over 50 Are Winning at Business Right Now
In this episode, I talk about why experience is one of the biggest advantages you can bring into your marketing, especially if you’re starting or growing a business later in your career. You don’t need to keep up with every trend or try to soun...
The Hidden Reason Some Customers Never Buy From You with Kylee Ingram
In this episode, I sit down with decision-style researcher and Wizer co-founder Kylee Ingram to talk about why the right offer can still fall flat if it’s not communicated the right way. We unpack what “decision style” means in simple terms and...
LinkedIn: What Small Business Owners Need to Know with Colin Hirdman
In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results o...
The Quick and Strategic Way to Get on Podcasts with Kristen Nolan
In this episode, I talk with Kristen Nolan about how podcast guesting can support real business growth when it’s done with intention. We unpack the mindset shift from fear to service, why authenticity matters more than polish, and how the right...
How to Run Ads Without Burning Money with Skip Wilson
In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. I...