Ep. 11 – Laura Holzwasser (Great Pet Care): Scaling a Niche Publisher in the Commerce Content Space Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Ep. 11 – Laura Holzwasser (Great Pet Care): Scaling a Niche Publisher in the Commerce Content Space

November 15, 2023 • NYMO

0:00 | 20:16

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Welcome to another exciting episode of the Performance Marketing Spotlight! In today's episode, our host Marshall Nyman sits down with Laura Holzwasser, the Director of Affiliate Marketing at Great Pet Care. Laura brings over 11 years of experience in affiliate marketing, having worked at CJ, Chewy, and now Great Pet Care. Join us as Laura shares her journey in the industry, from starting out at CJ fresh out of college to working on both the advertiser and publisher sides of the business. She also gives insights into her role at Great Pet Care, where she manages pet brands and focuses on SEO-driven content. Get ready for a lively discussion on affiliate marketing and the exciting world of pets! Stay tuned.

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