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Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Episodes
57 episodes
Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization
In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a ...
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Episode 57
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22:34
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Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing
In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. ...
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Episode 56
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20:12
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Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI
How can brands and publishers make newsletter sponsorships faster, smarter, and more effective?In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Sw...
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Episode 55
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30:24
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Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing
Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-u...
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Episode 54
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22:56
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Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges...
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Episode 53
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15:49
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Ep. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven Partnerships
Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Tra...
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Episode 52
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18:28
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Ep. 51 | Colby Saenz (Lovevery): Building Authentic Connections Through Performance Media
Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its ...
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Episode 51
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26:26
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Ep. 50 | Scott Ginsberg (Penske Media): Driving Digital Revenue Through Commerce & Partnerships
Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his jou...
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Episode 50
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18:50
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Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelon...
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Episode 49
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22:06
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Ep. 48 | Chris “Ceej” Johnson (intent.ly): Conversion Intelligence & The Next Wave of Affiliate Tech
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the per...
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Episode 48
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21:24
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Ep. 47 | Elisabeth Chambry (InsideHook): Growing Commerce Content Through Strategic Brand Partnerships
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Eliza...
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Episode 47
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13:37
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Ep. 46 | Tom Saulsbury-Hunter (CJ): Evolving Affiliate Marketing & Network Growth Strategies
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automat...
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Episode 46
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24:52
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Ep. 45 | Brook Schaaf (FMTC): Automating Affiliate Partnerships for Scalable Growth
Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his earl...
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Episode 45
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26:02
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Ep. 44 | Garth Harris (TUNE & CAKE): Tracking Innovation & Partner Marketing Optimization
Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role...
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Episode 44
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22:20
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Ep. 43 | Michael Cole (Everflow): Data-Driven Affiliate Management & Attribution Insights
In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the per...
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Episode 43
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20:58
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Ep. 42 | Vanessa Lawrence (Linkby): Bridging Influencer & Affiliate Marketing for Brands
Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman...
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Episode 42
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19:42
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Ep. 41 | Adam Ross (AWIN): Global Partnership Marketing & the Evolution of Affiliate Ecosystems
In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech compan...
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Episode 41
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19:19
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Ep. 40 | Tricia Meyer (PMA / Sunshine Rewards): Advocacy & Best Practices in Affiliate Marketing
In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world ...
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Episode 40
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18:12
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Ep. 39 | Harry Dixon (Checkmate): Personalization & Cashback Innovation in Performance Marketing
Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform ...
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Episode 39
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16:00
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Ep. 38 | Lindsey Grillot (Pie): Building Commerce Content Strategies That Drive Conversions
Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publ...
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Episode 38
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20:21
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Ep. 37 | Noah Tucker (Social Snowball): Scaling Shopify & DTC Growth Through Affiliate Automation
In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreak...
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Episode 37
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17:24
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Ep. 36 | James Bannerman (The Reward Collection): Loyalty & Reward Marketing That Converts
Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of ...
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Episode 36
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28:38
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Ep. 35 | David Katz (Archer Affiliates): Data-First Performance Strategies for Modern Publishers
Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David...
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Episode 35
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20:44
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Ep. 34 | Lynda Mann (Affilimate): Analytics & Optimization for Affiliate Publishers
Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including ...
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Episode 34
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13:20
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Ep. 33 | Brandon Wenerd (BroBible): Building Audience Trust Through Branded Commerce Content
On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible.In this episode, we'll explore Brandon's fascinating journey from a colleg...
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Episode 33
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30:48
