Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

Contributors

Host

Marshall Nyman

Marshall Nyman is the Founder and CEO of NYMO & Co., an affiliate marketing consultancy that helps emerging brands grow. He is also the host of the Performance Marketing Spotlight podcast. In 2011 Marshall moved to New York City to get his start in the performance marketing world at a startup affiliate network. Four years later he would end up in Los Angeles at Onestop, a full-service e-commerce agency. At Onestop, Marshall ran affiliate campaigns for premium fashion brands. In 2017 Marshall launched NYMO with his first client and the goal of helping serve early stage startups interested in leveraging affiliate marketing. Today, NYMO serves 30+ DTC brands across a plethora of verticals. Marshall is based in Los Angeles with his wife Olympia and daughters, Myla and Oriana. He enjoys the outdoors, travel, music, cooking and basketball.

https://www.linkedin.com/in/marshalljnyman/

Guests

Guest

Lena Grotticelli

Lena Grotticelli is Vice President of Partnerships at TAG24 News, an international news publisher with a growing U.S. presence and a significant e-commerce and affiliate content operation. After beginning her career in performing arts and editorial, Lena joined TAG24 during the pandemic and helped build its U.S. operation from the ground up. Today, she leads brand partnerships and e-commerce initiatives while also working across editorial, social media, and operations.

Lena specializes in helping brands leverage publisher content to drive commerce, discoverability, and long-term visibility. She is particularly focused on how publishers can adapt their monetization strategies as AI search reshapes traffic, attribution, and the traditional affiliate model. She also developed a publisher playbook through the Craig Newmark Graduate School of Journalism at CUNY focused on strengthening commerce content in the age of AI.

https://www.linkedin.com/in/lenagrotticelli/