Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Ep. 1 – Nancy Lee (MyRegistry): Affiliate Marketing for Gift Giving and Registry Growth
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NYMO
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Episode 1
On Episode #1 Nancy Lee, President at MyRegistry, joins the podcast. Nancy discusses her 16 years of experience in the performance marketing space. She shares how she got her start at MyRegistry and how registries have become mainstream. Nancy also talks about how the industry has evolved and where it is headed next.
