Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Ep. 2 – Alexis Caldwell (Forbes): Building a Commerce Strategy Within a Legacy Media Brand
•
NYMO
•
Episode 2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
On Episode #2 Alexis Caldwell, Executive Director of Business Development and Partnerships at Forbes joins the podcast. Alexis talks about her 16 years of experience in the performance marketing space. She shares how she started with the publisher SufMyAds and what it was like to work at Rewardstyle/LTK in the early days of influencer marketing. Alexis also talks about her time at Forbes and how they are thinking about affiliate marketing there.
