Ep. 13 – Tara McCommons (LinkConnector): Driving Partnership Innovation with Transparency and Trust Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Ep. 13 – Tara McCommons (LinkConnector): Driving Partnership Innovation with Transparency and Trust

December 08, 2023

0:00 | 22:04

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In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance Marketing Association and her predictions for the future of performance marketing. Join us as we dive into the world of performance marketing with Tara McCommons.

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