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Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Ep. 19 – Leilani Han (The New York Times Wirecutter): How Editorial Commerce and Brand Partnerships Thrive Together
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NYMO
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How does The New York Times Wirecutter choose which products — and partners — to feature?In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Leilani Han, Executive Director of Commerce at NYT Wirecutter, to explore the evolution of affiliate and performance marketing in commerce media.Leilani shares her journey from startup beginnings to key roles at CJ and Wirecutter, offering an insider look at how her team evaluates partnerships, conducts rigorous product testing, and maintains editorial integrity while driving revenue.🔹 What you’ll learn:Tune in for actionable insights on building lasting, data-driven partnerships with publishers — from one of the industry’s most respected voices.
- How Wirecutter balances editorial trust and performance goals
- What brands and agencies should know before pitching partnerships
- How commerce content is shaping the future of affiliate marketing
