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Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Episode #19 with Leilani Han from New York Times Wirecutter
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NYMO
In this episode, our host Marshall Nyman is joined by Leilani Hani, executive director of commerce at New York Times Wirecutter. Leilani shares her journey in the performance marketing space, starting from her early experiences with startups to her significant roles at CJ and eventually transitioning to the publisher side at Wirecutter. Through candid insights, she details the meticulous process behind Wirecutter's product reviews and offers valuable advice for brands and agencies looking to partner with them. Tune in to discover the secrets of successfully working with Wirecutter and gain a deep understanding of the thriving commerce content landscape.
