Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Episode #22 with Jordan Carter from SharkNinja
In this episode of The Performance Marketing Spotlight, Marshall sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. He shares insights into bridging the gap between PR and affiliate marketing and discusses the impactful nature of the performance marketing industry. Jordan's valuable experiences and strategies provide a comprehensive view of the challenges and successes within the performance marketing space, making this episode a must-listen for anyone looking to gain a deeper understanding of this dynamic industry.
