Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Ep. 26 – Mike Martinez (Activejunky.com): Leveraging Cashback and Loyalty for Performance Growth

April 29, 2024 • Episode 26

0:00 | 28:56

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Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascinating path through the marketing landscape, from his early days as a ski enthusiast to a pivotal role at Active Junky. Today, he’ll share insights into how his accidental entry into affiliate marketing shaped his career, the trials and triumphs of maintaining brand integrity, and why mentorship has been crucial in his journey. Whether you're an industry veteran or an aspiring professional, Mike’s experiences and strategies are bound to enrich your understanding of performance marketing in the outdoor sector. So, stay tuned as we explore these dynamic themes with Mike Martinez!

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Marshall Nyman

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