Ep. 32 | Cooper Schwartz (Money Group): How Finance Publishers Drive Affiliate Conversions Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Ep. 32 | Cooper Schwartz (Money Group): How Finance Publishers Drive Affiliate Conversions

September 15, 2024 • NYMO • Episode 32

0:00 | 23:04

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In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance marketing. We'll delve into his role in expanding MoneyGroup's reach, their acquisition of Money magazine, and the challenges and opportunities they face in the industry, including the impact of AI. Plus, Cooper opens up about his love of conferences and the vibrant connections he's built throughout his career. Stay tuned for an engaging discussion packed with valuable takeaways!

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