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Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Episode #40 with Tricia Meyer from PMA & Sunshine Rewards
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NYMO
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Episode 40
In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. She also shares the origins and mission of the PMA, sheds light on the exciting projects in the pipeline for 2025, and explores the ever-evolving landscape and challenges of the performance marketing industry. Whether you're an affiliate marketing newbie or a seasoned pro, this episode is packed with valuable insights and inspiration. Don't miss it!
