Episode #42 with Vanessa Lawrence from Linkby Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #42 with Vanessa Lawrence from Linkby

March 11, 2025 • Episode 42

Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover how Linkby is revolutionizing the ad tech space by connecting brands with premium publishers without upfront costs, and learn about their innovative strategies like reverse pitching. Whether you're curious about niche Christmas ornaments, eager to understand the intricacies of performance marketing, or just want to hear insights from a seasoned industry leader, this episode has something for everyone. Tune in for an engaging conversation packed with valuable insights and future trends in the performance marketing industry.

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Marshall Nyman

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