Episode #43 with Michael Cole from Everflow Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #43 with Michael Cole from Everflow

March 18, 2025 • NYMO • Episode 43

In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshaping the way businesses approach partnerships and attribution. With over 17 years of experience, Michael shares insights on the power of technology in scaling affiliate networks, the importance of breaking down data silos, and what's in store for Everflow in 2025. Whether you're a seasoned marketer or just starting out, this episode promises invaluable advice on leveraging platforms like Everflow to drive success.

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Marshall Nyman

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