Episode #44 with Garth Harris, COO from TUNE and CAKE Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #44 with Garth Harris, COO from TUNE and CAKE

June 02, 2025 • Episode 44

Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical support, and onboarding. Tune in as Garth discusses the evolution of his career, the core offerings of both CAKE and TUNE, and what sets these white label tracking and analytics solutions apart in the performance marketing landscape. Plus, Garth reflects on his favorite experiences, from international travel to the ever-evolving challenges of the industry. Whether you're a veteran marketer or new to affiliate programs, you won’t want to miss Garth’s insights on innovation, audience segmentation, and the dynamic world of performance marketing.

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Marshall Nyman

Host