Episode #45 with Brook Schaaf, CEO from FMTC Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #45 with Brook Schaaf, CEO from FMTC

June 16, 2025 • NYMO • Episode 45

Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feeds, Brook shares candid insights on building businesses, navigating industry challenges, and the evolving landscape shaped by AI and data management. You’ll hear Brook’s perspective on why affiliate remains a strong channel, how brands and professionals can thrive in the space, and what the future holds for performance marketing. Plus, catch the latest on FMTC’s exciting product updates and industry events. Whether you’re an industry veteran or new to affiliate marketing, this conversation is packed with valuable advice and thought-provoking commentary.

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Marshall Nyman

Host