Episode #47 with Elisabeth Chambry, Director of Commerce & Partnerships from InsideHook Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #47 with Elisabeth Chambry, Director of Commerce & Partnerships from InsideHook

July 29, 2025 • Episode 47

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading commerce and partnerships at InsideHook, a lifestyle publication known for its distinctive newsletters and unique editorial voice. She discusses InsideHook’s fresh approach to social channels, her experiences launching her own cannabis accessory brand, and how trends like AI and influencer marketing are shaping the industry’s future. Listen in for Elizabeth’s insights on building valuable partnerships, leveraging first-party data, and the growing opportunities for brands in today’s dynamic performance marketing ecosystem.

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Marshall Nyman

Host