Episode #48 with Chris (Ceej) Johnson, Chief Marketing Officer from intent.ly Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

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Performance Marketing Spotlight

Episode #48 with Chris (Ceej) Johnson, Chief Marketing Officer from intent.ly

July 31, 2025 • Episode 48

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej shares his unique journey—from moderating industry forums and launching performance events in the early 2000s, to pivotal roles at Vouchercloud and Groupon, and now leading growth and innovation at intently.

Tune in as Ceej unpacks the evolution of performance marketing, sheds light on how intently stands out in conversion rate optimization, and offers invaluable advice for brands and professionals looking to thrive in the industry. Plus, get a sneak peek at the latest product innovations on intently’s roadmap and hear Ceej’s predictions for the future of performance and influencer marketing. Whether you’re a seasoned pro or just starting out, this episode is packed with industry insights, personal stories, and actionable takeaways you won’t want to miss!

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Marshall Nyman

Host