Episode #54 wth Zach Scheimer from Criquet Shirts Artwork

Performance Marketing Spotlight

The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.

All Episodes

Performance Marketing Spotlight

Episode #54 wth Zach Scheimer from Criquet Shirts

October 29, 2025 • Episode 54

Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversion and AOV. You’ll hear firsthand how Criquet is navigating industry shifts like privacy changes, tariffs, influencer marketing, and the rise of AI, all while keeping the human touch front and center. Whether you're an industry veteran or just curious, this episode is packed with valuable insights and fresh perspectives on building a loyal audience in an ever-evolving digital landscape.

Marshall Nyman

Host