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Performance Marketing Spotlight
The Performance Marketing Spotlight brings key figures from the affiliate marketing space to share their experiences and insights. Each episode will dive into ways you can improve and maximize your affiliate program. The podcast is hosted by Marshall Nyman, an industry veteran and Founder & CEO of NYMO & Co., which is an affiliate marketing consultancy that helps brands maximize their affiliate marketing program. The podcast focuses on all things performance marketing such as affiliate networks, publishers, advertisers, agencies, content, PR, and technology. For any questions about affiliate marketing feel free to reach out to NYMO & Co. at https://nymo.co/contact-nymo-co/.
Performance Marketing Spotlight
Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization
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Episode 57
In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy.
We discuss:
- How AI and shifting search traffic are reshaping publisher monetization
- Why off-site and social commerce are becoming essential revenue channels
- The challenges and opportunities of managing affiliate programs across multiple brands
- What metrics publishers should prioritize in an AI-driven environment
- Reid’s upcoming panel at Affiliate Summit West 2026, featuring voices from Opinary and other industry leaders
Whether you’re a publisher, brand, or performance marketer, this episode delivers practical insights on how to future-proof your commerce strategy.
