Ep. 58 | Alexandra Chepulsky (Caraway Home): Building a Content-First Affiliate Program at Caraway

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.

Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway’s affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.

Key topics include:

• Transitioning from coupon-heavy affiliate programs to content-driven partnerships
• How gifting, reviews, and editorial trust fuel sustainable affiliate growth
• Navigating Google, AI, and attribution changes as a brand
• Why affiliate marketing delivers credibility and ROI beyond paid media
• The future of performance marketing and evolving partnership models

This episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.