Ep. 60 | Amanda Karr (Tailored Brands): Scaling Affiliate Programs for Major Retailers in the AI Era

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Amanda Karr, Affiliate Marketing leader at Tailored Brands, the parent company behind well-known retailers including Men’s Wearhouse and Joseph A. Bank.

Amanda shares her career journey from getting her start at an affiliate marketing agency to spending nearly a decade managing the affiliate program at Macy’s, and now leading affiliate strategy for Tailored Brands. She discusses how the affiliate channel has evolved over the past two decades and what it takes to successfully manage performance partnerships inside a large retail organization.

The conversation covers how Tailored Brands has diversified its affiliate program beyond traditional deal partners, the growing importance of content and creator partnerships, and how AI and large language models are beginning to influence discovery, attribution, and brand visibility.

Key topics include:
 • How affiliate programs operate inside major retail organizations
 • Diversifying programs beyond deal and loyalty partners
 • The growing role of creators and influencer partnerships
 • Why affiliate marketing remains a low-risk, high-ROI growth channel
 • How AI and LLM citations could reshape performance marketing attribution
 • The importance of cross-team collaboration between affiliate, SEO, and social

This episode offers valuable insights for brands looking to modernize their affiliate programs and navigate the evolving performance marketing landscape.