The Best You - A Coaching Podcast: Personal Growth Through Real Conversations

No Safety Net. No Blueprint. Just a Woman Who Backed Herself and Won with Kathrine Farris

Gary Gillan Episode 129

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0:00 | 47:45

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Women in tech is still an exception. Women in tech leadership roles are even more rare.

Kathrine left a stable banking career - as the sole income earner with a newborn - and built a tech business that clients stay with. 

Seeing opportunity, aligning with your skills and circumstances, moving with the times, and taking a leap of faith. Have you ever thought about doing that? Kathrine did.

This is a masterclass in turning expertise into a business that genuinely serves people.

Perfect for: Coaches, consultants, and service-based business owners who want a marketing partner that actually thinks alongside them.

Your transformation: You will shift how you think about the difference between a vendor and a strategic partner, and gain an understanding of what it looks like when technology and human relationship combine.

Key takeaways:

  • Relationships outlast transactions. Clients who feel known - not just served - will stay, refer others, and grow alongside you
  • Your expertise is your filter for AI. If you can't spot when it's wrong, you're not ready to trust its output
  • Context-trained AI projects outperform open chat every time. Stop starting from scratch
  • Done-for-you only works long term when it comes with strategic thinking
  • Chasing trends builds nothing. Mastering your craft builds everything.

What's one thing in your business that you've been treating as a transaction that should actually be a relationship?

You can see more from Kathrine here:

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