The Best You - A Coaching Podcast: Personal Growth Through Real Conversations
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Each week, we explore the breakthroughs, struggles, and insights that help you understand what makes you tick and how to become the best version of yourself.
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The Best You - A Coaching Podcast: Personal Growth Through Real Conversations
Ending Period Poverty with Linda Biggs
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Do you know someone who menstruates? I do. Lots, actually.
I’ve been surrounded by incredible women my entire life and know next-to-nothing about period care. So, it stands to reason that I had no clue about period poverty that many women face today.
That’s why I was so excited to have this conversation.
Linda co-founded Joni after living through period poverty herself.
Six years, zero pay for four of them, and now Joni products sit on Walmart (and many other major retailers) shelves nationwide.
This conversation traces the journey from a Vancouver food bank to a plant-based period care brand built on radical transparency.
Truly, it's a masterclass in turning personal struggle into purpose-driven business.
Perfect for: Anyone who menstruates and has ever felt unseen by the period care industry, along with those who've experienced period poverty firsthand or want to better understand what it looks like.
Your transformation: Listeners will come away with a new language for dignity in period care, understanding why access to quality products (not just any product) matters
Key takeaways:
- Why ‘period poverty’ is becoming more familiar, and what it actually looks like
- The wild, unexpected history behind the term ‘feminine hygiene’
- How a $30,000 first year turned into national Walmart distribution
- The investor conversations that revealed a deeper industry blind spot
- Why dignity, not just donation, sits at the centre of Joni's give-back model
You can see more from Linda here:
- Website: GetJoni
- LinkedIn: Linda Biggs
- Newsletter: Linda Biggs
