Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

Podcasting since 2023 • 191 episodes

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Latest Episodes

Not All Stories Are Glamorous: Everyday Stories, Lasting Connection with Sara Lohse

Think your stories aren't worth telling? Think again! In this episode, my guest Sara Lohse helps us to find the stories in our ordinary lives that are hiding in plain sight. She shares how everyday moments can become com...

September 29, 2026 • 38:59

What to Do When the Math’s Not Mathing

Time feels a little weird lately, doesn't it? Being alive right now feels like a tilt-a-whirl.Between adopting our rescue pup (anyone else only got two brain cells left?), juggling a house, a business, and a zillion things at once,...

September 25, 2026 • 17:07

Your Brand Tells a Story with special guest, Jessica Mercier

Your brand is telling a story whether you meant it to or not. The question is whether or not it's telling the right one.In this episode, I sit down with the brilliant designer behind my own timeless branding, Jess Mercier, to...

September 22, 2026 • 38:07

Why Wait? Starting over (and over again) before you're ready with Mary Foerster

Reinventing yourself could be the best move you ever make… In this episode, we get to hear the story of Mary Foerster, who challenges the assumption of when and how reinvention takes place. Mary speaks directly to those who feel stu...

September 15, 2026 • 47:02

Transitions ARE the Work: Building in more runways and landings

It's tempting to think of transitions as temporaries. Dead zones. The throat-clearing before we rush in and get to "the real work". But what if the setup, the shutdown, and the in-between moments aren't the b...

September 11, 2026 • 21:49

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Fan Mail

it’s so funny, I was thinking how I wanted to text you and tell you how much I loved your episode this week about pricing and lo and behold, I saw this "text Emily" thing at the top of your Apple podcast description preview copy! What a fun feature anyway, great episode and this is Courtney by the way ☺️

New York, New York