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Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Episodes
76 episodes
Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. In this episode, I share four varieties of content creators, the four...
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29:10
4 Buyer Mindsets to Consider in Your Business
"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford I've shared before about various stages your ...
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32:27
The Perfect Blend: Art & Science in Your Business and Website
I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. A little crea...
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31:17
What to Do When You've Been "Phoning it in"
The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. Nowadays a lot of us work virtually or re...
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37:29
Adventures in Podcast Hosting (your frequently asked questions, answered!)
Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your l...
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29:57
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Standing Out as a Podcast Guest
Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe. This year, I've been having a great time exploring and experimenting on
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38:06
Collaborating with Confidence (5 ideas to help you start taking action)
Collaboration is one of the best and most rewarding ways to build and grow your business. It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! ...
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28:27
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Firstborn Problems: How to Ask for Help (and what to consider before you do!)
Do you cringe when you have to ask for help as a business owner? Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or so...
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35:17
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Step Aside, Perfectionism! We've got action to take
Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me... It means you have high standards, attention to detail, care about quality, have a strong appreciation doing ...
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30:33
3 Essentials for a Bio that Sets You Apart
Does writing your bio feel overwhelming to you? Not sure where to start? You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of ...
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34:25
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Unhack Your Marketing & Content Creation
Leave A Voicemail!Let's Un-hack that! Bio hacks, life hacks, business hacks... Everyone's always talking about the latest shortcuts and secret sauces! I find many of the...
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34:00
How to Know if it's Time to Let it Go
What do you do when you run out of steam? When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? What do...
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33:33
3 Things I Wish I Knew Before I Started a Business
There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me. But advice is a lot like opinions... Everyo...
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28:52
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The Ever-Relevant Origin Story: Telling the Story of "I"
Leave Me a Voicemail What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? You may not have some reality...
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37:45
Can Content Creation be Enjoyable (and even… FUN)?!
Leave a Voicemail!Do you find the process of marketing and creating content to be exhausting and frustrating? You're not alone! In this episode, we answer a liste...
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30:59
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Making the Most of a Summer Slowdown
Leave a Voicemail! Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro.
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Episode 59
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22:42
The Pants Story: How to stop people-pleasing in your marketing
Send Me a Voicemail!Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... People-pleasing has no place...
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37:57
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Setting Time Boundaries for Your Business and Life
Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a rec...
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43:57
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How to Un-Despair When You Start to Compare: Turning down the noise of comparison
Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tr...
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30:26
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Hug Your Customers: Making Your Client the Main Character
Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM t...
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37:58
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What is Character? And does it really require "hard work" to build it?
Leave me a Voice MailIn this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? D...
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36:01
Repurposing Video Content, Audio, Webinars, Workshops, and more!
Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and yo...
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33:54
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Repetition vs. Cohesion: Why I want you repeating yourself MORE!
"Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s e...
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24:08
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Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content
Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel yo...
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38:48
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