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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Four Out-of-the-Box Ways to Increase Visibility

June 20, 2023 • Emily Aborn

0:00 | 38:14

Text Emily!

Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others.

You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more!

In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about in a suit and high heels.

Visibility is so much more than I thought it was and I imagine it's more than you think it is too! This episode will answer what visibility is beyond just BEING SEEN and how to approach yours in a unique way.

I share about four-out-of-the-box ways to increase visibility:

Visibility through Collaboration
Visibility through Connection
Visibility through Cohesion
Visibility through Consistency

Links and Resources Mentioned:
She Built This Podcast - Keys to Quality Collaborations
She Built This Podcast - When Collaborations Go Awry
Blog Post: Keys to Collaboration
Blog Post: Collaborative CEO Days
Marketing Momentum Lab Summer 2023 Group Program

DOWNLOAD: Cohesion Audit

About the Podcast and Host, Emily Aborn:

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: emily@emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at emily@emilyaborn.com AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.