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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Which Social Media Platform is Right For Your Business?

July 25, 2023 • Emily Aborn

0:00 | 53:45

Text Emily!

My relationship status with social media is "complicated".

I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too.

In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going.

I also share thoughts from fellow entrepreneurs marketing their businesses on various social media platforms, and some thoughts on the platforms so you can start clearly defining for yourself where you want to be and how often.

In this episode, I help you discover which social media platform is right for your business as we explore:

Does my business really need social media? Is social media even worth my time?
Facebook personal pages, business pages, and groups
What I love about LinkedIn
Stats and algorithm changes that affect you and your business
What I've decided to do about Instagram
Are you on the Threads app?
Tips to remember when engaging on social media
And more!

Resources Mentioned:

Kim Dawson’s Sassy Strategist Podcast: Is Social Media Worth My Time?

She Built This Podcast: Does My Business Really Need Social Media?

Erin’s Article: How to Use Threads as a Podcaster

Article: Facebook Organic Reach is Declining

Andrea Jones Podcast: Why Social Media is Not Easy

Sprout Social 2023 Stats

Join me in the Marketing Momentum Lab where we talk all things visibility and help you build your business on and off social media!

REVIEW CONTEST DETAILS:

Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and you’ll be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I’ll snail mail you something to thank you for being YOU 🙂

About Me, Your Host Emily Aborn

Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs!
Podcast host of Content with Character and She Built This
Community Leader/Founder of She Built This
Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo!
Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire!

Website: www.emilyaborn.com

Email: emily@emilyaborn.com

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LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast