Is Cutting Corners Costing You!? Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Is Cutting Corners Costing You!?

August 08, 2023 • Emily Aborn

0:00 | 37:33

Text Emily!

This episode comes to you from the trenches of a recent business debacle that's been building for five years now.

It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started.

In this episode:

Announcing the review winner! Congrats to ShopGirl74
A story about my recent MailShrimp disaster and how it all goes back to a domain debacle of 2018
How going too fast can cost us time, money, and energy
Asking the right questions prior to saying YES
How going too slow can sometimes just be a procrastination feeder or fear-stoking move
How to look at in your own business where to take fast action and where to take pause before moving forward

Join me in next week's Content with Character episode on "How to Talk About Yourself" which airs Tuesday, August 15th, 2023.

Resources mentioned:
Blog: 11 Ideas to End the Creative Dry Spell and Get Re-Inspired
Blog: How Aligning Copy and Visuals from Day One Creates Consistent Branding
Book a Strategy Session with me!

About the host, Content Copywriter, Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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