Trick or Treat Marketing (Risky Business: Part 4) 🍬 Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Trick or Treat Marketing (Risky Business: Part 4) 🍬

October 24, 2023 • Emily Aborn

0:00 | 35:38

Text Emily!

Want to make your content and marketing more of a treat and steer clear of all the trickery out there?

In this episode, we’re going to get into three ways to do just that!

For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs.

Today, we're getting into how to make your content more of a TREAT and less of a trick with three ideas to help you:

Be more YOU wherever you're showing up in your content.
Be kind.
Be intentional.

Resources Mentioned:

My personal Facebook page if you want to see the SCARIEST things people see online and in social media
Jessica Osborn's Podcast Episode of "She's the Business" with Lisa Twohig: How to Cut Through the Crowd by Having Fun in Your Content
My lame attempt at following an Instagram trend (thank you to my one commenter!)
Karen Kenney's "Giving Credit Matters" podcast episode
She Built This podcast episode with Alice Karolina "How We Sell Matters" - Ethical Marketing

Special Thanks:
Kristy and Vicki for sharing! The Muscle Relaxer for your kind review and positive words!

About Me (Let's Connect!):

I’m Emily Aborn, I’m a Content Copywriter, speaker, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Don't worry, mom (you're my favorite too!) Our happy little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.