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Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

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Small Business Casual

What Season of Business Are You In?

December 05, 2023 • Emily Aborn

0:00 | 33:23

Text Emily!

Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there.

James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses.

In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in plus what actions to take no matter what the temperature is right now!

In this episode on the seasons of business:

Business cycles are normal
How Spring in your business might feel and which actions to take if you're in the Spring season of business
How Summer in your business might feel and which actions to take if you're in the Summer season of business
How Fall in your business might feel and which actions to take if you're in that season of business
How Winter in your business might feel and which actions to take if you're in that season of business
Quotes I handpicked for each season
And more!

Links and Resources Mentioned:
She Built This podcast episode with Bri Martinez: The Wisdom in Our Cycles
Kacey Hayes Podmakers Podcast
Content with Character Episode on Setting Realistic Expectations
EXTENDED SHOW NOTES including quotes, detailed description of each season, and more!
My Strategy Sessions

Questions For Your Reflection:

What season is your business in right now?
What season do you think 2023 was for your business?
What season do you think 2024 will be for your business?

Connect with Me, Emily Aborn, Content Copywriter

The quick synopsis: Small Business Copywriter, host of Small Business Casual, wife, auntie, eldest daughter, sister, voracious reader. I live in the backwoods of New Hampshire where I bide my time hiking and investigating fungi in the woods, reading (as aforementioned), doing crosswords and word games and enjoying bird songs in nature from my back deck.

Email: emily@emilyaborn.com
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