Stop Throwing Spaghetti at the Wall! What's Really Sticking? Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!

Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.

From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).

I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Stop Throwing Spaghetti at the Wall! What's Really Sticking?

December 12, 2023 • Emily Aborn

0:00 | 34:20

Text Emily!

Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again.

And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine!

Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how to let go of the tortellini weighing you down.

In this episode, we review your current efforts and visibility, how to honestly self-evaluate what's working (and what isn't), and how to let go of things that aren’t sticking.

Ideas on how to get all your marketing and visibility efforts in one place
Using both metrics and gut to evaluate and assess
Asking yourself honestly whether or not what you're doing aligns with where you want to be going? What you want to be known for? And if you enjoy it?
Examples on how I got back in the driver's seat of my own business after doing this activity
Giving it a fair shake before declaring it's not working
Ways to identify ineffective strategies
Letting go with ease and action
And more!

Resources and Links Mentioned (in order of appearance):
👉🏻 EXTENDED SHOW NOTES
Content with Character Episode What Season of Business Are You In?
Lindsay Dreyer's Holistic Evaluation Method
Content with Character Episode Taking Inventory
Taking Inventory Checklist
Nice Guys on Business Podcast with Doug Sandler and Strickland Bonner
Strategy Session: Seasonal PROMO - BUY FOUR, GET the FIFTH FREE!

What's Sticking Reflection Questions:
What went FABULOUSLY?
What went just OK?
What didn’t go well or even AWFUL?
What would you do again?
What will you not be doing again?
What was worth your time, money, energy, emotions, efforts, and what was not?

About the Host:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: emily@emilyaborn.com
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