Pain, Problem, Solution: What are they feeling? Artwork

Small Business Casual

Where small business meets your favorite pair of slippers.

A little quirky, not too buttoned up, one less accessory, ahhh… just right.

Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!

From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).

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Small Business Casual

Pain, Problem, Solution: What are they feeling?

February 20, 2024 • Emily Aborn

0:00 | 29:17

Text Emily!

What is it?
How do I fix it?
Can YOU help me fix it?

Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once.

In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now!

I get into:

The difference between pain, problem, and solution awareness
What your clients are feeling depends on where they are in their journey
How to speak to your clients at different levels of awareness
Considering where your most recent clients came from
Speaking to just one person at a time
And more!

Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Episodes: The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business

Connect with ME! Your loyal host, Emily Aborn
I’m a Copywriter, Speaker, and podcast host. I live in the backwoods of New Hampshire, where I spend my non-working time hiking, reading, and playing Crib Wars (an intense version of Cribbage IYKYK).

Email: emily@emilyaborn.com
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