Content with Character
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will you take action, think outside the box, and experiment with some unconventional approaches to marketing. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Content Copywriter, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Content with Character
Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!
In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business…
Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more!
In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content.
Sharing your client and customer success stories helps you:
> Build your credibility and social proof
> Help ideal clients find you more easily through strategic SEO
> Answer questions about your approach, style, problems you solve, who you help, and more!
> Helps people feel seen and heard as they identify with the struggle or challenges
> Shows how you take time to listen, understand, and individually problem-solve for each unique situation
Topics covered in this episode on sharing client and customer success stories:
- WHY telling your client stories and showing your work is important
- How to tell customer success stories with ease
- Questions you can ask your clients and customers to tell their success stories
- Industry examples
- And more!
Relevant Links and References:
March 12th Content with Character Episode "Plan Your Content with Ease"
👉🏻 Extended Show Notes (blog format)
Pitcher Mountain Painting Instagram Post Example
LinkedIn Post Example (Amy Perez's Coaching Client)
Interior Designer Client Example #1
Interior Designer Client Example #2
Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.
Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.
Email: emily@emilyaborn.com
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