Don't Make Me Choose! How to decide what to share and where to show up

When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” 

Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. 

In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! 

In this episode, I cover: 

• Why choosing matters in the first place (for you and those you're sharing with) 
• How to consider where you are now when choosing what to share 
• Asking yourself where your people are when choosing what to share 
• 5 Actionable ideas for narrowing down what to share
• 2 Questions to ask yourself when deciding where to show up 
• Emily's 5 G's of making a decision 
• And more! 

Links and Resources Mentioned:
Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast)
Content with Character podcast episode "Choosing a Content Strategy that Works for You"
Content with Character podcast episode "What Season of Business Are You In?
Snag your 90-minute content strategy session

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: emily@emilyaborn.com
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me