Repetition vs. Cohesion: Why I want you repeating yourself MORE! Artwork

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Repetition vs. Cohesion: Why I want you repeating yourself MORE!

May 07, 2024 • Emily Aborn

0:00 | 24:08

Text Emily!

"Oh, I already posted that."
"Ya, ya, ya, I already said that!"
"People already know who I am and what I do…"
"People know what I offer and how I work; I already said it."
"I just said it in last week’s email."
"I can't offer that AGAIN, I don’t want to be annoying!"
"How many times do I have to repeat myself!?"

If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you!

We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead.

In this episode:

5 Reasons repetition is effective and important
4 Reassurances if you find yourself repeating yourself
How to think of repeating yourself as cohesion vs. repetition
The power of repetition for YOU, the creator
And more!

You're not annoying if you're repeating yourself, and I hope THIS episode encourages you to do it even more!

Reminders:
1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts.

2. There's so much power going deeper vs. wider on any given topic

3. Sometimes now isn't the time, but tomorrow is

4. Repetition helps YOU improve your skills, craft, and refine your messaging

5. Repetition helps you hone in on what you really think, feel, and believe

Past Content with Character Episodes Mentioned:
Repurposing Written Content Episode

About Me, Emily Aborn
Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, or my besties.

Email: emily@emilyaborn.com
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